Dreamy Games / Cozy TikTok Marketing
Editing lifestyle aesthetic TikTok content to organically promote a video game through a cozy, immersive atmosphere.
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problem
Hard-selling advertising rarely works on TikTok, especially for indie or cozy video games. The challenge was to generate awareness and interest for Dreamy Games without making traditional ads, but rather by capturing the community's love for "cozy aesthetics".
solution
Produced and edited a series of relaxing, ASMR-style TikTok videos focusing on drink-making and comforting routines. Subtly integrated elements, visuals, or the vibe of the video game into the background and storytelling, capturing the audience’s attention through aesthetic appeal before introducing the brand.
This project for Dreamy Games allowed me to combine marketing strategy with high-aesthetic editing. By tapping into the "cozy gaming" trend on TikTok, we built an emotional connection with the viewers. The soft pacing, satisfying sound design, and beautiful color grading proved that subtle, lifestyle-driven content can be a powerful tool for organic video game promotion.
-> Drive link
year
2025
tools
Capcut
category
Branding and Identity
